We are delighted to present our comprehensive vision for the fitout of Kingsway BMW, the newest and most successful BMW dealership in Melbourne. Strategically located in the heart of South Melbourne, this remarkable showroom and customer-centric facility have been meticulously designed to exceed expectations and reflect the BMW brand’s essence.

From the moment customers step into Kingsway BMW, they will be immersed in a world of refined luxury and cutting-edge design. The thoughtfully crafted café area serves as a welcoming oasis, where customers can unwind and enjoy an array of gourmet offerings while surrounded by an ambiance that evokes elegance and comfort.

The showroom itself has been carefully conceptualized to showcase BMW’s impressive lineup of vehicles in an awe-inspiring manner. Every detail, from the lighting fixtures to the placement of vehicles, has been meticulously considered to create an atmosphere that captivates and inspires both prospective buyers and enthusiasts. The sleek finishes, combined with tastefully curated displays, contribute to an environment that exudes sophistication and highlights the brand’s commitment to innovation.

The fitout also incorporates state-of-the-art technology to enhance the overall customer experience. Interactive touchscreens, virtual reality experiences, and multimedia displays engage and inform customers, allowing them to explore the features and options of each BMW model in a captivating and immersive way.

The customer-oriented facilities at Kingsway BMW go beyond the showroom. Thoughtfully designed consultation areas and private meeting spaces provide a comfortable and confidential environment for customers to discuss their individual preferences and requirements with knowledgeable staff. The attention to detail extends to the service area, where efficiency and functionality are seamlessly integrated to ensure the utmost convenience and care for BMW owners.

In summary, our comprehensive fitout for Kingsway BMW is a testament to our commitment to creating exceptional spaces that align with our clients’ brand values. From the inviting café area to the captivating showroom and customer-focused amenities, every aspect has been carefully crafted to provide a seamless and unforgettable experience for all who step through the doors of Kingsway BMW.

Jemson undertook the complete manufacture and installation of the interior fitout of BMW Australia’s flagship dealership at Rushcutters Bay. This new state-of-the-art facility is positioned at the junction between three distinct suburbs; Darlinghurst, Kings Cross and Rushcutters Bay, making it a prime position for new and existing customers.

Jemson worked across the 5,000m2 floor space delivering distinctive environments for BMW and Mini two showrooms, and within each there are dedicated areas to promote the top-of-the-range models – 7 Series, 8 Series and new X7 as well as the BMW i sub-brand and our BMW M high-performance sports brand.

Jemson also delivered the reception, consultation and lounge areas, merchandise store and the beautiful cafe where our customers can relax, work or meet a friend while their car is being serviced.

Jemson is proud to be the accredited BMW approved supplier relating to the production and installation of BMW CI-Retail elements for authorized BMW dealers and MINI Garages in Australia. Our team have been fitting out BMW dealerships since 2009.

Relocated, all-new Brighton BMW showroom joins popular Nepean Highway automotive strip.

BRIGHTON BMW reopened its doors in August 2018, this time at a new location that resets the benchmark for BMW showrooms in Australia. Stillwell Group chairman Chris Stillwell said the development represents a $13.5 million (excluding land) investment by the company.

Formerly Meneres BMW, Brighton BMW has moved from 391 Nepean Highway in Brighton East to 795 Nepean Highway in Bentleigh in Melbourne’s affluent inner south.

The dealership occupied its former location for 20 years. The new dealership occupies the site that was previously occupied by Southern Mitsubishi and sits on an 8690 square-metre block – a 4754 square-metre increase over the former site.

The new two-storey showroom includes a “display runway” on its 4017 square- metre ground floor (up from 1744 square metres), as well as office spaces for sales, aftersales, service and pre-owned vehicles, plus a cafe, a general-purpose lounge area, storage space and staff facilities.

The 1000 square-metre first floor features dedicated areas for M and ‘special’ vehicles. The latter is the first of its kind in a local BMW showroom and as such, the dealership adopts the German marque’s latest corporate identity (CI).

The second storey also has an additional “display runway” for other vehicles, as well as a boardroom and another, larger office space used by administration, accounting support and logistics staff, among others.

In total, 32 vehicles are on display internally, up 19 over the previous site, while pre-owned and demonstrator vehicles are located in an external car park that also serves visiting customers. The delivery bay has room for three vehicles, up from just one.

Owners who arrive with vehicles for service are greeted by an advisor at the main driveway where the check-in process is immediately started.

The 26-bay service workshop – including six programming bays – is highlighted by ceiling heating, which is recirculated via a heat recovery ventilation (HRV) system that helps to keep technicians comfortable while they work.

Owners who arrive with vehicles for service are greeted by an advisor at the main driveway where the check-in process is immediately started.

The 26-bay service workshop – including six programming bays – is highlighted by ceiling heating, which is recirculated via a heat recovery ventilation (HRV) system that helps to keep technicians comfortable while they work.

Jemson designed, manufactured and installed the bespoke interior fitout for the new BMW Showroom on the Lower North Shore of Sydney, at 261-263 Military Road, Cremorne.

The showroom occupies a corner block with a high-end refurbishment that includes a state of the art, two-level BMW showroom designed for the display of the automobile dealer’s 5 & 7 series luxury vehicles.

The project consisted of a full fitout of the premises. The project includes a full internal upgrade of the building with new amenities encompassing disabled access bathrooms and kitchen areas, several key-sale staff offices, and upper class joinery and finishes.

The Motorline BMW store at Westfield Carindale is the first of its kind in Australia. This new addition to the Motorline Group completes the vision of creating the Ultimate experience for BMW enthusiasts and our customers. The store features the latest BMW vehicles, motorbikes, and the newest apparel and accessories from BMW Lifestyle.

Jemson designed, manufactured and installed this retail fit-out.

The BMW facility in Doncaster, Melbourne, has undergone a $20 million transformation, tripling in size to 15,000sqm of new showrooms, service workshops and staff facilities.

The redevelopment comprised the complete redesign of the existing sales and service complex across three buildings. The transformation led to the creation of larger working areas and more sustainable practices. The new vehicle showroom now features a lofty two-storey void with a full height double-glazed façade.

Jemson manufactured and installed the complete interior fitout including showroom spaces, client areas, service areas, conference rooms and administrative spaces. This project launched the new BMW corporate design, catapulting this high profile, high-tech, branded complex to international standards.