PROJECT DESCRIPTION

We are delighted to present our comprehensive vision for the fitout of Kingsway BMW, the newest and most successful BMW dealership in Melbourne. Strategically located in the heart of South Melbourne, this remarkable showroom and customer-centric facility have been meticulously designed to exceed expectations and reflect the BMW brand’s essence.

From the moment customers step into Kingsway BMW, they will be immersed in a world of refined luxury and cutting-edge design. The thoughtfully crafted café area serves as a welcoming oasis, where customers can unwind and enjoy an array of gourmet offerings while surrounded by an ambiance that evokes elegance and comfort.

The showroom itself has been carefully conceptualized to showcase BMW’s impressive lineup of vehicles in an awe-inspiring manner. Every detail, from the lighting fixtures to the placement of vehicles, has been meticulously considered to create an atmosphere that captivates and inspires both prospective buyers and enthusiasts. The sleek finishes, combined with tastefully curated displays, contribute to an environment that exudes sophistication and highlights the brand’s commitment to innovation.

The fitout also incorporates state-of-the-art technology to enhance the overall customer experience. Interactive touchscreens, virtual reality experiences, and multimedia displays engage and inform customers, allowing them to explore the features and options of each BMW model in a captivating and immersive way.

The customer-oriented facilities at Kingsway BMW go beyond the showroom. Thoughtfully designed consultation areas and private meeting spaces provide a comfortable and confidential environment for customers to discuss their individual preferences and requirements with knowledgeable staff. The attention to detail extends to the service area, where efficiency and functionality are seamlessly integrated to ensure the utmost convenience and care for BMW owners.

In summary, our comprehensive fitout for Kingsway BMW is a testament to our commitment to creating exceptional spaces that align with our clients’ brand values. From the inviting café area to the captivating showroom and customer-focused amenities, every aspect has been carefully crafted to provide a seamless and unforgettable experience for all who step through the doors of Kingsway BMW.

Project Details

Client: BMW
Year undertaken: 2022
209 Kings Way, South Melbourne, VIC 3205